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Author: Vijay Dhas
Date: 07 May 2025
Numerous OTT platforms are on the market, and one is being developed every day. Undoubtedly, the competition is at its peak, where quality remains constant for user subscriptions.
Multiple factors and challenges accompany the streaming of an OTT platform. Not maintaining one can frustrate users due to low quality, buffering, and a blackout screen.
Given the rise of technological development, OTT Cloud is one solution that handles all the aspects of OTT streaming. Nevertheless, OTT Cloud is much more efficient and cost-effective, providing flexibility in every aspect.
OTT streaming is now not limited to a group of audience or a particular region. It has expanded over the years, and managing a large audience with a complex workflow takes work. Powerful CDNs and core video experts remain significant, but managing the entire content delivery framework is challenging at the next level.
As the audience and content grow, keeping up with the upgrade is equally costly and time-consuming. Investing in an OTT Cloud strategy turned out to be a reliable and efficient choice for brands, as they can eliminate the challenges quickly while delivering quality content and gaining maximum user retention globally, irrespective of devices and networks.
IPL 2024 on Hotstar shows the immense capability of cloud-based streaming. They efficiently handled a massive 63 million concurrent viewers and kept the quality intact. Needless to say, OTT Cloud is the ultimate solution for OTT streaming, providing scalability and world-class features with no interruptions.
OTT Cloud refers to cloud-based platforms that enable the distribution and delivery of video content over the Internet, bypassing traditional distribution channels like cable and satellite. OTT services are designed to deliver content directly to viewers, offering greater flexibility and control.
Cloud-native OTT takes you one step ahead with its containerized microservices. This application optimizes and automates delivery, transcoding, and streaming needs as needed. Cloud-native OTT is the one-stop solution for enterprises where commuting resources match the updated version and demand.
OTT streaming was never this easy until OTT Cloud was introduced. It can be done in a few simple steps, such as:
OTT Cloud technology leverages a combination of cloud computing, Content Delivery Networks (CDNs), and advanced video encoding and compression techniques. Here’s a breakdown of the key technological components:
Cloud infrastructure provides the scalability and flexibility required for OTT services. It enables content providers to handle fluctuating demand, scale up or down resources as needed, and reduce costs by paying only for what they use. Major cloud providers like Amazon Web Services (AWS), Google Cloud Platform (GCP), and Microsoft Azure offer specialized OTT solutions.
CDNs are crucial in delivering content quickly and efficiently to viewers worldwide. By distributing content across a network of servers, CDNs reduce latency and buffering, ensuring a smooth viewing experience. Popular CDN providers include Akamai, Cloudflare, and Limelight Networks.
Advanced video encoding and compression technologies, such as H.264, H.265 (HEVC), and AV1, are essential for reducing file sizes without compromising quality. These technologies enable OTT providers to deliver high-definition and 4K content over the internet with minimal bandwidth consumption.
ABR technology adjusts the quality of a video stream in real time based on the viewer’s internet connection speed. This ensures continuous playback without buffering, providing an optimal viewing experience across various devices and network conditions.
OTT Cloud technology is revolutionizing the media and entertainment landscape by providing the tools and flexibility to meet modern viewers’ demands. As the cord-cutting movement grows, OTT platforms must deliver seamless, high-quality content across various devices and network conditions.
The benefits, scalability, cost efficiency, and global reach enable content providers to overcome the challenges of streaming and optimize their delivery systems. Embracing OTT Cloud solutions is no longer optional for media companies looking to stay competitive; it’s essential for delivering the quality and experience today’s viewers expect.
Write to us at [email protected] to start your streaming journey using the cloud.
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