BLOG
Author: Bharati Chandak
Date: 16 September 2025
Streaming is no longer a luxury; it’s a lifeline. Audiences expect movies, shows, and live events to play smoothly, on demand, and across every screen they own. But behind the scenes, delivering that seamless experience to millions is a massive challenge.
The big question many OTT leaders face today is whether outdated, legacy systems are slowing growth. More often than not, the solution isn’t just a tech upgrade; it’s cloud migration, a game-changing lever that drives both economic efficiency and operational agility.
OTT platforms today are complex ecosystems with managing ingestion, encoding, storage, personalization, analytics, and more. While traditional on-premises setups once handled these workflows, they now come with significant drawbacks:
In contrast, cloud-based OTT platforms unlock agility and efficiency: instant scalability, pay-as-you-go flexibility, and rapid expansion into new markets.
As the stat says, organizations migrating workloads to AWS have reported up to 66% savings in network costs, 69% in storage, and 63% in computing over three years compared to on-premises models (ESG analysis).
Traditional on-prem infrastructures demand huge capital investments before growth even begins. In contrast, cloud models shift expenses to OpEx, aligning costs directly with usage.
For instance, a broadcaster streaming live sports can scale infrastructure up during peak matches and scale down afterward, avoiding the drag of idle assets or underutilized servers.
This flexibility helps OTT providers optimize ROI, improve financial predictability, and reinvest savings into innovation.
In the streaming industry, speed is everything. The ability to launch new apps, enter new regions, or onboard partners quickly defines competitiveness.
Cloud-native OTT platforms enable:
AWS-powered media companies are already leveraging these benefits while migrating archives and adopting AI-driven workflows to tag, classify, and prepare content smarter.
Cloud migration isn’t just about lowering infrastructure costs; it’s a launchpad for OTT innovation:
These capabilities help OTT platforms not only survive in a competitive market but also lead the streaming race.
Yes, concerns about security, budget overruns, and vendor lock-in are real. But they’re manageable:
Did you know that 79% of media and entertainment organizations exceeded their cloud storage budgets in 2023, compared to 53% across industries?
Hidden fees like API calls, egress charges, and access costs are often the culprit. Identifying and managing these costs is critical to maintaining efficiency.
The ROI of cloud migration is already visible:
The business case is clear. Cloud migration for OTT platforms delivers:
Cloud migration isn’t just an infrastructure upgrade; it’s a strategic transformation. By reshaping cost structures, improving operational agility, and enabling content innovation, OTT platforms can turn technology choices into long-term competitive advantage.
Logituit recently migrated the massive 12,000 content catalogue and saved 40% of their cloud cost, and the benefits are endless.
Read more: The OTT Platform Revamped with 40% Cost-cutting and 12,000 of Massive Content Catalogue
SHARE THIS ARTICLE
Stay up to date on latest trend in video tech
Related Posts
To provide the best experiences, logituit.com use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behaviour or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
