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Author : Shahid Mehdi ;
Date : 15 Nov 2022
In recent years, OTT platforms have become increasingly popular as more people turn to streaming services for their entertainment needs. The global OTT market is expected to reach $332.52 billion by 2025, growing at a CAGR of 17.6% from 2020 to 2025.
In a survey conducted by Streaming Media, 50% of respondents said they stream content on at least three different devices. The same survey found that 62% of respondents said they have experienced buffering or poor video quality issues while streaming content on their OTT devices.
In this blog, we will explore some of the key challenges of designing OTT apps and how designers can overcome them to create an application that meets their target audience’s needs.
Designing multi-platform and multi-device OTT apps can be complex and challenging. Some of the key challenges designers may face include the following:
Consistency of User Experience:
One of the key challenges of designing OTT apps is ensuring that the user experience is consistent across multiple platforms and devices. Users expect a consistent experience when switching between devices or platforms, and designers need to ensure that the interface, navigation, and features are consistent across all devices and platforms.
Different Screen Sizes and Resolutions:
OTT apps must be optimized for different screen sizes and resolutions, including desktops, laptops, smartphones, and tablets. Designers need to ensure that the user interface is optimized for each screen size and resolution to provide a seamless experience for users.
Different Input Methods:
Different devices have different input methods, such as touchscreens, joysticks, keyboards, and remote controls. Designers must ensure the user interface is optimized for each input method to provide users with an intuitive and easy-to-use experience.
Bandwidth and Connectivity:
OTT apps require a stable and fast internet connection to stream content. Designers need to ensure that the apps are optimized for different bandwidths and connectivity speeds to provide a seamless experience for users regardless of their internet connection.
Content Discovery and Recommendation:
OTT apps often have a large library of content, and users expect to be able to discover and find the content they are interested in easily. Designers must ensure the apps provide effective content discovery and recommendation features tailored to each user’s preferences.
Licensing and Copyrights:
OTT apps must comply with licensing and copyright laws, which can be complex and vary by region. Designers must ensure that the platform is designed to comply with these laws while providing a seamless and user-friendly experience for users.
Overall, designing multi-platform and multi-device OTT apps requires designers to consider the unique challenges of each platform and device while still providing a consistent and seamless user experience. By addressing these challenges, designers can create OTT apps that provide a positive user experience and meet the needs of their target audience.
At Logituit, we have a decade of experience developing OTT applications for some of the world’s top media companies. Our extensive experience has enabled us to acquire the latest tools and techniques to build cutting-edge OTT applications to help you engage your users better and increase retention.
We understand that building an OTT application requires a unique blend of technical expertise, industry knowledge, and creative thinking. Our team of experts possesses all these skills, and we pride ourselves on our ability to deliver high-quality OTT applications that can meet the specific needs of your business.
Our experience and expertise make us the best choice for building your next OTT application. So, if you are looking for a reliable partner to help you build an engaging OTT application that can help you manage retention, we encourage you to drop us an email at [email protected] and book a consulting call with us.
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