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Author: Atharva Kawale
Date: 28 May 2025
How the picture looks so good, even when your internet is a bit slow? The secret isn’t actual magic, it’s Artificial Intelligence (AI) and Machine Learning (ML).
Let’s break down how these works behind the curtain are making your streaming experience awesome.
More people than ever are leaving old-school TV for streaming services. We’re talking billions of subscribers worldwide! This means it’s a fantastic time for companies to create these apps, and using AI and ML is their superpower to make them great.
Think of AI and ML as super-smart helpers working behind the scenes. Here’s what they do:
When you watch shows, AI pays attention to what you like (action, comedy, drama, etc.). It learns your taste and then suggests new movies or series it thinks you’ll enjoy. The more you watch, the smarter its guesses become!
AI helps make sure your video quality is the best it can be for your internet speed and device. It works to stop that frustrating buffering and can even make older shows look sharper on new screens.
Instead of just matching keywords, AI tries to understand what you mean. So, you can type “funny movies from the 90s” or ask for “dramas with cool female detectives,” and it will find what you’re looking for.
AI can spot trends and predict what kinds of shows or movies will be a hit. This helps streaming services decide what new things to make or which popular shows to buy rights for.
To get shows to you quickly, services use a network of computers. AI helps manage this network efficiently, so your show plays smoothly without long loading times, even if lots of people are watching.
With so much content, AI tools help spot and flag anything that shouldn’t be there, like copyrighted material or inappropriate scenes, helping keep the platform safe and legal.
If the streaming service has ads, AI tries to show you commercials for things you might genuinely be interested in, based on your viewing habits. This makes ads a bit less annoying.
AI and ML aren’t just fancy buzzwords, they’re the engines making streaming services smarter, more personal, and more fun to use.
As more and more of us tune in online, these technologies will keep making our entertainment experiences even better. For companies in this space, using AI well is the key to winning our screen time!
At Logituit, we supercharge streaming platforms with cutting-edge AI and ML solutions that enhance user experiences, reduce cloud costs, and optimize video delivery.
Book a demo, write to us at:
marketing@logituit.com
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