Rise and Challenges of Live Sports Streaming

Evolving Business Opportunity

Live sports streaming evokes business opportunities with its growing popularity and immense viewership. OTT streaming platforms across the globe are grabbing the opportunity with multiple business models.
The business models include pay-per-view, multi-graded subscription-based models, advertising, and merchandising.These business models benefit them and generate revenue through the services offered.

Nowadays, viewers are used to such OTT platforms and choose any business model according to their needs. By identifying the target audience and researching their consumer behaviour, providers can design the models to succeed in the business.

Use of Social Media

Social Media has a significant role in the rise of Live Sports Streaming. The experts are integrating live sports into social media platforms to make it more engaging. This way, viewers of the same interests can interact with each other, share thoughts, and discuss, which makes the sports more exciting and fun to watch. Fan clubs and Fantasy feeds, alongside Live streaming, are catching up to make users more fun and express online views.
With technological advancement, viewers can interact with the players of their choice, encouraging them to lean over the sports even if they must pay for the service.

Alongside advanced analytics, advertisements through social media and influencing play an immense role in the success of these OTT Live Sports Streaming.

Challenges Associated with the Live Sports Streaming.

When Live Sports Streaming is at its peak, challenges are also increasing daily with the considerable demand for quality content. Quality content in live streaming is the most challenging aspect, as the time is limited, and there is no scope for making mistakes.

Let’s discuss the challenges streaming platforms face during live streaming:

Adequate Technical Implementation for a Live Streaming

Live Sports streaming requires proper technical implementation, from video capture to video consumption. All pieces of the entire ecosystem have to work faultlessly to deliver the best in QoE to users. Internet bandwidth, connectivity and platform integration play a significant role. Any technical lag may lead to viewer dissatisfaction and loss of viewership.

Operators often find it challenging to configure, maintain, and integrate data throughout platforms, keeping the quality intact. That might lead to inconsistency across the platforms and raise content quality issues.

Maintaining a Low-latency

Have you ever witnessed a one to two-second delay on the same video content on your phone and laptop? Latency is the reason behind the apparent lag. 

Live Sports streaming is only fun with the real-time experience. A real-time experience can only be obtained by obtaining the least latency. Most viewers expect five to ten seconds of latency, and anything more than that would degrade the viewing experience.

Another technical challenge is to provide the user with a live-streaming experience without buffering and jerkiness in the video. Various device-specific measures ensure the handling of these.

Competition and Monetization

OTT industries have been growing extensively in the last few years, and so has the competition. These platforms use multiple business models to keep their viewers hooked. The offers and benefits provided by one platform often lead to a loss of viewership from the other platforms.

Thus, monetizing those Live Sports Streaming is challenging for many because of the growing competition. Also, the viewers tend to consume free content, where they have abundant streaming platforms that are not free.
Free content with many advertisements may also lead to dissatisfaction with user experience. A great balance in the number of ads is required to ensure the user is not too annoyed.

Do We Have a Solution to the Challenges?

When there are challenges, there are solutions. Technology is evolving daily with new features and solutions for existing challenges.

Technology’s rapid transformation and advancement have made work more accessible. The techno geeks are working tirelessly with the new technologies to develop an adequate live streaming environment where they make integration easy with stable connections.

Technology providers like Logituit rapidly improve the latency problem and develop solutions like ultra-low latency. They have successfully integrated the least latency to provide a real-time experience for Live Sports Streaming, interactivity and other video content streaming.

Different business models for various platforms are coming up with business solutions. With the help of advanced analytics, they identify the target audience and design the models of their preference. Chances of uncertainty are the least in such models as they are targeting a particular group of viewers for Live Sports Streaming.

Even businesses are integrating multi-business models to serve viewers based on their preferences.

What’s More

With the advanced technological revolution, Live Sports Streaming will be one of the most successful streaming content modes with adequate features, analytics, and higher engagement methods.

Stay tuned for more such updates, and please get in touch with us for any technological support at [email protected]