CASE STUDIES

Enabling 70% QA Cost Savings Through End-to-End Test Automation Across Devices

Customer

OTT and Video Software Provider, Canada.

Background

The customer is a Canada-based OTT platform and cloud-native media distribution company that powers premium video streaming services for major broadcasters, telcos, and MVPDs worldwide.

Problem Statement

Manual QA cycles for their multi-device application were consuming significant time and resources. Key challenges included:

3–4 hours required to manually execute more than 100 test cases per device.
High probability of missed steps and inconsistent validations across testers.
Frequent regressions caused by subtle UI changes or platform-level differences.
Difficulty reproducing failures across different Smart TV models and OS versions.
Slow go-to-market velocity due to long regression testing windows.

The customer needed a reliable, repeatable automation framework that could validate UI flows, player behavior, search, profiles, performance, and payment navigation across all platforms without rebuilding their QA process from scratch.

Solutions

Logituit implemented its Cross-Platform Application Test Automation Framework, tailored to the customer’s application design, device coverage, and release workflows.

1. Application-Specific Automation Scripts: Developed custom scripts covering launch, navigation flows, carousels, search, playback controls, metadata checks, profiles, parental controls, payment navigation, and performance validations.

2. Unified Multi-Device Navigation Engine: Leveraged Logituit’s reusable remote-based engine for deterministic up/down/left/right/back navigation across Samsung, LG, Roku, Android TV, Fire TV, and tvOS.

3. Locator-Driven UI & Player Assertions: Implemented precise UI validations for menus, spotlights, metadata, timers, controls, CC/subtitles, and dynamic layouts.

4. Automated Reporting with Email Delivery: Delivered complete pass/fail summaries, screenshots, timestamps, logs, and locator-based failure traces automatically sent to engineering teams after every run.

5. Continuous Script Updates: Extended automation as new screens, UX flows, and device-level changes were introduced.

Business Impact

Reduced QA execution time by 95%, bringing multi-device testing down from hours to minutes.
Achieved 100% repeatable and deterministic test runs across all supported devices.
Delivered up to 70% cost savings by minimizing manual regression cycles.
Enabled earlier regression detection and more predictable, on-time releases.
Improved overall product quality with consistent UI, navigation, and playback validations.
Scaled automation effortlessly across Samsung, LG, Roku, Fire TV, Android TV, tvOS, mobile, and web without rewriting scripts.

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