CASE STUDIES

Simplified In-Vehicle Listening with Drive Mode

Customer

Largest content creator and national media network, Singapore

Background

The company is a leading player in the media and entertainment industry, specializing in content creation, distribution, and audience engagement. With a strong presence in digital and broadcast media, it provides innovative solutions that enhance content delivery and optimize viewer experiences.

Problem Statement

A key user group for the application consists of drivers. However, many vehicles in the market still do not support Apple CarPlay or Android Auto, which limits the in-car experience of the app.

Drivers required a safer, simpler, and distraction-free interface while using the app on the road. The company wanted to build an in-app “Drive Mode” feature that ensures accessibility for drivers without compromising on safety or user experience.

Solutions

Logituit collaborated with them to design and implement Drive Mode as a feature within the mobile application:

Simplified UI – Designed an easy-to-use interface with larger buttons, quick navigation, and minimal interaction needs.
Motion Detection – Built the ability for the app to detect when a user is on the move and prompts them to switch to Drive Mode automatically, with options for manual or automatic activation.
Orientation Support – Ensured compatibility with both horizontal and vertical modes for flexibility across car dashboards, bikes, or mobile mounts.
Contextual Alerts – Added smart alerts reminding users to switch to Drive Mode while in motion for improved safety.
Non-Disruptive Experience – Designed the feature to enhance the overall app experience without breaking existing workflows for non-driving users.

Business impact

The launch of Drive Mode had measurable positive outcomes for the driver user group:

+25–30% increase in session duration for users engaging while driving, as simplified navigation encouraged longer listening time.
App store ratings improved by +0.4 points on average among driver users, reflecting higher satisfaction with the in-car experience.
10L+ downloads on Google Play App Store

By extending accessibility to vehicles without CarPlay and Android Auto, the app successfully expanded its reach, strengthened user engagement, and reinforced its commitment to safe, user-first listening experiences.

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