CASE STUDIES

Accelerating Aha’s OTT Growth on Vega OS with Reusable Architecture and Instant Ad Revenue

Customer

Aha

Background

Aha is one of India’s leading regional OTT platforms with over 40 million viewers and a rapidly growing connected TV audience, set out to expand its footprint across emerging smart TV ecosystems.

As part of this expansion, the platform aimed to launch its streaming application on Amazon Vega OS, a relatively new operating system that presents both opportunity and complexity.

Problem Statement

During early development, Aha team ran into four major issues:

No official ad SDK support on Vega OS, threatening Day-1 monetization.
Existing architectures from Android TV/tvOS couldn’t be lifted and shifted.
Frequent Vega OS version changes introduced instability and integration breakage.
Third-party components (player, analytics) required deep platform integration.

These risks threatened launch timelines, reliability, and business outcomes.

Solutions

Logituit’s engineering team combined platform-first engineering with pragmatic, reuse-first tactics where possible. The work was organized to prioritize speed, stability, and monetization from day one.

Custom ad SDK enablement

Built a custom IMA-based ad plug-in compatible with Vega OS so the client could run ads at launch.
Implemented it as a lightweight plug-in to minimize engineering overhead and ease future updates.

Core application development

Rewrote the app architecture specifically for Vega OS to guarantee efficient performance and compatibility.
Focused on a responsive, fluid UI that adapts across TV display resolutions and navigation flows.

System integration

Player

Integrated HTML5 MSE EME players (Shaka Player) to ensure adaptive streaming and stable playback.
Engineered smooth transitions between app states to avoid playback interruptions during navigation.

Analytics

Integrated third-party analytics for performance tracking and viewer insights.
With both providers (New Relic and Conviva) having pre-built Vega OS compatibility, integration was fast, stable, and low risk.

Versioning & maintenance strategy

Aligned development and CI/CD pipelines with Vega OS’s rapid cadence.
Built a maintenance pipeline to detect regressions quickly and reduce downtime after OS updates.

Launch & QA support

Ensured the app met Vega OS validation and submission requirements and optimized QA/certification workflows for a smoother launch.

Technology stack

UI Framework: React Native
Language: TypeScript
Player: HTML5 (MSE) — Shaka Player

Business impact

Accelerated launch timelines using a reusable, modular architecture.
Ad revenue from Day 1 via the custom IMA integration.
Greater platform resilience through version-aware development and rapid regression handling.
Lower engineering effort thanks to lean plug-ins and simplified player integration.
Future-ready architecture designed to scale with Vega OS as it evolves.

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