CASE STUDIES

Optimizing Live News for ABP News on Vega OS Delivering 60% Faster Screen Transitions

Customer

ABP News

Background

ABP News is one of India’s leading news networks with a digital reach of over 70 million monthly active users, delivering live broadcasts, breaking news, and on-demand video content nationwide. The platform engages viewers across web, mobile, and connected TV devices.

As part of its connected TV expansion, the network aimed to launch its existing streaming service on Amazon Vega OS, ensuring smooth navigation, reliable live playback, and consistent performance for TV audiences without rebuilding the app from scratch.

Problem Statement

Their Vega OS script app for connected TV suffered from issues that degraded real-time news consumption:

Random and unpredictable focus behavior, especially when switching rapidly between live channels and on-demand clips.
Sluggish UI transitions and blocking paint operations made navigation feel slow.
Player buffering and switch-to-live latency impacted the immediacy required for news viewing.

Solutions

Logituit treated this as a Vega production-readiness engagement with emphasis on live workflows and deterministic UX:

Deterministic focus model: replaced fragmented focus handling with a single-source focus manager, predictable focus movement, robust back behavior, and consistent state persistence when switching feeds.
Render & transition tuning: profiled heavy screens, moved non-essential computation off the main thread, prioritized interactive paint for headline and channel surfaces, and optimized transition animations.
Playback resilience: tuned player buffering strategies, optimized startup and seek paths, and ensured rapid channel switch performance for live feeds.
Operational QA: deployed the targeted QA playbook for navigation and focus flows, enabling repeatable validation before release.

Business Impact

Navigation and transition responsiveness improved substantially; internal benchmarks and QA cycles showed 60% faster screen transitions in critical flows.
Predictability of focus eliminated many user complaints tied to navigation glitches.
The Vega OS app became reliable for delivering live news and short-form video at scale, improving viewer satisfaction and reducing support incidents.

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