CASE STUDIES

Powering FIFA World Cup 2026 with a Unified Multi-Platform Video Experience

Customer

Mediacorp, Singapore’s national media network and leading broadcaster.

Background

Mediacorp operates multiple digital services spanning OTT, news, and music platforms. To deliver a consistent viewing experience across its ecosystem and support large-scale live events such as the FIFA World Cup 2026, the company sought to modernize and unify its video playback infrastructure.

Problem Statement

Mediacorp relied on multiple video players across its OTT, news, and music platforms, resulting in inconsistent viewing experiences, higher maintenance efforts, and slower feature rollouts.

Key challenges included:

Fragmented playback experiences across digital properties.
Increased engineering effort to maintain multiple player implementations.
Difficulty delivering consistent features across web, mobile, and connected TV.
Need for a single, scalable player capable of supporting high-traffic live sporting events.

Solutions

Logituit deployed LogixPlayer as a unified video playback solution across Mediacorp’s digital ecosystem.

Unified player architecture: Consolidated multiple player implementations into a single, reusable LogixPlayer framework.
Cross-platform playback: Delivered a consistent viewing experience across web, mobile, smart TVs, and connected TV devices.
Adaptive streaming: Enabled adaptive bitrate (ABR) streaming for smooth, high-quality playback during live and on-demand content.
FIFA World Cup optimization: Supported marquee live sporting events with features such as scorecards, timeline markers, and Start Over functionality, ensuring a seamless viewing experience for millions of fans.
Future-ready platform: Established a scalable player architecture capable of supporting future playback enhancements and platform expansion.

Impact

Unified video playback across OTT, news, and digital platforms, reducing operational complexity.
Delivered a consistent, high-quality viewing experience across all supported devices.
Improved playback reliability and performance during high-concurrency events such as the FIFA World Cup 2026.
Accelerated feature deployment through a single, centralized player framework.
Established a scalable foundation for future streaming innovation and audience growth.

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