CASE STUDIES

Streamlining Apple Content Delivery with Automated Packaging and Compliance

Customer

Eros Now.

Background

Eros Now is a leading South Asian OTT entertainment platform, offering movies, TV shows, originals, music, and short-form content across web, mobile, and connected TV platforms.

Problem Statement

The Apple delivery process was highly manual, requiring operators to manage multiple steps before a title could be submitted.

Manually creating complex Apple XML metadata, increasing the risk of errors and rejections.
Searching Google Cloud Storage for the correct video, subtitle, and artwork assets.
Manually editing videos to meet Apple’s specific formatting requirements, including black-frame insertion.
Building .itmsp package structures and ensuring media references matched the metadata.
Logging into dedicated VMs to manually run and monitor Apple Transporter submissions.
Processing titles individually, making batch delivery difficult to manage.

Solutions

Logituit built a centralized Apple Content Delivery Platform that automated the key stages of content preparation and submission.

Automated Asset & Metadata Retrieval

Connected the delivery workflow with the existing content database to automatically retrieve title metadata and identify the required media assets.
Eliminated manual browsing across GCS to locate video, subtitles, and artwork.

Automated Media Compliance

Introduced an automated media transformation process that adds the required black frames to the beginning and end of video assets.
Ensures content is prepared consistently against Apple’s media requirements before submission.

Automated Apple Package Creation

Generates Apple-compliant metadata.xml files with the correct asset references.
Automatically assembles the required .itmsp package containing metadata and media assets.
Removes the need for operators to manually create directories and match file references.

Batch Delivery & Transporter Automation

Enables multiple titles to be queued and processed automatically instead of handling each package individually.
Automates Apple Transporter execution on dedicated VMs, reducing manual submission and monitoring.
Tracks delivery states from asset retrieval and packaging through Transporter validation and upload.

Impact

The solution transformed Apple content delivery from a manual, operator-dependent process into a standardized and repeatable delivery workflow.

Reduced operational effort by automating video preparation, XML creation, asset discovery, and package assembly.
Improved compliance and consistency by applying Apple’s packaging and media requirements automatically.
Enabled batch delivery, allowing teams to process multiple titles without continuous manual intervention.
Reduced dependency on specialized knowledge of Apple XML schemas, .timsp structures, and GCS storage organization.
Simplified re-deliveries through database-driven asset references and delivery tracking.
Improved operational reliability with centralized tracking of assets, packages, and submission states.

SHARE THIS ARTICLE