CASE STUDIES

Building a Scalable Coin Economy to Drive User Engagement for Eros Now

Customer

Eros Now.

Background

Eros Now is a leading South Asian OTT entertainment platform, offering movies, TV shows, originals, music, and short-form content across web, mobile, and connected TV platforms.

Problem Statement

Eros Now wanted to introduce a coin-based rewards mechanism through which users could earn coins for defined activities and redeem them for rewards such as coupons, discounts on packs, or AI credits.

The system needed to support different types of reward events, including:

Daily activities, such as logging in or using the application
One-time events, such as user registration
Other defined user actions

At Eros Now’s scale, the system also needed to process a high volume of events while ensuring that rewards were issued accurately, and duplicate events were not processed.

Solutions

Logituit enhanced Eros Now’s existing rewards system with a scalable, event-driven architecture tailored to the coin-economy use case.

Key Enhancements

Event-Driven Architecture
Moved the system from an API-based approach to an event-driven queuing mechanism, allowing large volumes of events to be processed efficiently based on system capacity.

Reward & Business Logic Validation
Implemented checks to ensure rewards were issued according to defined rules, for example, preventing a daily reward from being issued multiple times on the same day.

Duplicate Event Protection
Added authentication mechanisms to prevent duplicate events from being registered and to strengthen the security of the reward system.

Containerization & Kubernetes
Containerized the application and migrated it from virtual machines to Kubernetes, creating a more scalable and flexible deployment environment.

Technology Stack
The solution leveraged Python, PostgreSQL, and Redis, with Redis supporting session management and business-logic checks.

Impact

The enhanced coin economy gave Eros Now a new mechanism to encourage repeat interaction and deeper engagement with its digital ecosystem.

Increased opportunities for user engagement through activity-based rewards
Greater incentive for repeat usage, with users encouraged to complete activities to unlock rewards
Scalable event processing capable of handling high volumes of user activity
Improved reliability through duplicate-event prevention and business-rule validation
Enhanced security through authentication
Improved deployment scalability and flexibility through containerization and Kubernetes

For example, the rewards model could encourage a user to continue interacting with the platform to accumulate enough coins to unlock a coupon or other benefit.

SHARE THIS ARTICLE