CASE STUDIES

Modernizing Amazon Content Delivery for Faster, More Reliable Distribution

Customer

Eros Now.

Background

Eros Now is a leading South Asian OTT entertainment platform, offering movies, TV shows, originals, music, and short-form content across web, mobile, and connected TV platforms.

Problem Statement

The existing Amazon delivery process required significant manual effort, from locating large media assets across Google Cloud Storage to creating multiple XML manifests and tracking delivery versions.

Key challenges included:

Manually locating video, subtitle, and artwork assets across thousands of GCS files.
Creating and synchronizing AVAILS, META, MEC, and MMC XML manifests for each title.
No automated validation to identify missing assets, metadata issues, or regional availability restrictions before delivery.
Manual version tracking for re-deliveries and metadata updates.
Fragmented delivery tracking with limited visibility into active, completed, or failed submissions.
Complex recovery when a delivery failed midway.

Solutions

Logituit built a centralized Amazon Content Delivery Platform that automated the key steps involved in preparing and managing TVOD and 4K content deliveries.

Automated Content & Asset Selection

Enabled content and target-region selection through an API-driven workflow.
Automatically identified the required video, subtitles, artwork, and other assets from GCS using database-driven asset mapping.
Eliminated the need for operators to manually search through nested storage folders.

Pre-Delivery Validation

Introduced automated pre-flight checks for regional availability, required metadata, and asset readiness.
Blocked incomplete or invalid deliveries before time-consuming packaging and upload activities began.

Automated Metadata & Package Preparation

Automatically generated the required AVAILS, META, MEC, and MMC XML manifests using standardized templates.
Automatically assigned delivery revisions and maintained version history for each title.
Assembled verified media assets and metadata into a delivery-ready package, including support for 150+ GB 4K media files.

Centralized Delivery Tracking

Created a database-backed delivery record covering validation, asset resolution, preparation, upload readiness, and completion.
Enabled operators to track delivery history, inspect generated metadata, and perform deterministic retries.
Maintained a complete record of titles, versions, assets, and delivery events for audit and operational visibility.

Impact

The solution transformed Amazon content delivery from a manual, error-prone process into a faster, validated, and traceable workflow.

70–75% reduction in delivery preparation time, bringing average preparation from 3–4 hours to under an hour per title.
30–35% reduction in retries through pre-delivery validation and deterministic asset resolution.
Enabled delivery of 4,500+ titles across TVOD and 4K workflows.
Reduced dependency on specialized knowledge of GCS structures and manual XML creation, making the process easier to operate and scale.
Simplified re-deliveries and metadata updates through automated version management.
Established a complete audit trail for delivered content, versions, assets, and delivery activity.

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