CASE STUDIES

Streamlining YouTube Content Delivery for Scalable Content Operations

Customer

Eros Now.

Background

Eros Now is a leading South Asian OTT entertainment platform, offering movies, TV shows, originals, music, and short-form content across web, mobile, and connected TV platforms.

Problem Statement

The existing process relied on spreadsheets, manual scripts, pod-level operations, and fragmented logs. This created challenges around:

Managing a growing content delivery queue
Identifying missing or incomplete assets before processing
Tracking delivery status across multiple worker pods
Recovering failed deliveries efficiently
Managing availability metadata as part of the delivery lifecycle
Maintaining operational visibility across the delivery pipeline

The result was a delivery operation that worked but required significant manual intervention to scale.

Solutions

Logituit transformed Eros Now’s manual YouTube content delivery process into a centralized, automated, and scalable delivery workflow, making it easier to manage large volumes of content from a single interface.

Centralized Content Management

Introduced a centralized delivery queue where operators can upload and manage content in bulk instead of maintaining spreadsheets and working across individual worker systems.
Enabled content to move through a structured workflow from queued → validated → delivered → completed or failed.
Made it possible to manage the entire delivery backlog from a single console.

Pre-Delivery Validation

Added an asset validation layer to check whether the required video, metadata, subtitles, images, and other assets are available before processing begins.
Enabled batch validation of up to 400 content-asset pairs, helping identify issues early and avoid spending processing time on incomplete titles.

Automated Content Packaging & Delivery

Automated the process of collecting the required assets and creating the MovieLabs Media Manifest (MMC) package for each title.
Coordinated delivery across four worker pods, automatically assigning ready titles to available processing capacity.
Transferred completed packages to YouTube through its Aspera ingestion workflow, reducing the need for manual script execution and pod-level operations.

Unified Delivery Monitoring & Recovery

Introduced a single dashboard to track content across pending, running, completed, and failed states.
Enabled operators to view logs, validate packages, stop tasks, and re-process failed deliveries from the same interface.
Added structured failure recovery and revision tracking to simplify re-delivery when content or metadata needs to be updated.

Integrated Availability & Operational Management

Integrated AVAILS management into the delivery lifecycle so availability information can be handled alongside content delivery.
Added delivery logs, timing information, and disk-usage monitoring to improve operational visibility and reduce the risk of delivery interruptions.

Impact

The solution enabled Eros Now to move from a manual, operator-intensive delivery process to a more predictable, scalable, and manageable content distribution operation.

Improved operational efficiency by allowing a single operator to manage delivery across multiple worker pods without manual SSH or Kubernetes operations.
Reduced avoidable processing failures by validating content readiness before delivery begins. The solution can identify approximately 30–40% of failures upfront.
Faster content operations through automated task queuing and worker refill, supporting sustained delivery of approximately 30–50 titles per day.
Greater visibility and control through centralized status tracking, delivery logs, audit records, and operational monitoring.
Easier catalog growth and re-delivery through bulk processing, automated revision tracking, and structured recovery workflows.

By turning YouTube delivery into a centralized and intelligent workflow, Logituit helped Eros Now build a more scalable content operations model, reducing manual effort while improving visibility, reliability, and readiness for continued catalog growth.

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