CASE STUDIES

Bringing FIFA 2022 live action to over 40 lakh viewers

Building Sports OTT Smart TV Applications for FIFA 2022

Customer

A Tier-1 Media House, India

Background
The customer is one of India’s leading OTT platforms. They offer content around the world with both SVOD and AVOD modules. Along with their original content, this media company is the hub of some of the world’s best creative works.
Problem Statement
The customer wanted Logituit to build a smart TV application on Samsung and LG Smart TV targeting FIFA 2022 in a concise two-month timeline.
Challenges
  • Build quality application to launch in the market within two months for FIFA 2022
  • Ensure stability of multiple models of LG and Samsung smart TV
  • Handling millions of simultaneous user traffic during the FIFA
  • Managing submission and approval process to Samsung and LG Market Store
  • Handling content security requirements for APIs and CDN queries
Solutions
  • Completed development and testing within the given timeline and enabled the customer to stream FIFA on time.
  • Designed UI/UX to handle smooth navigation
  • We availed multi-language live feeds, 4K, DRM, Ads, Episodes/seasons, content discovery, login journeys, analytics, etc.
  • It used a market-proven Smart TV Logix player as a licensed product from Logituit to expedite and complete development in a short period
Features and functionalities 
  • LIVE/VOD with DRM playback
  • Hero banners, Navigation Menus, and trays (all driven from CMS)
  • TV activation flow with OTP
  • Search and content discovery
  • Details and Meta screens
  • Continue watching and watchlist
  • Concurrent user display on videos
Business Impact
Enabling the FIFA viewing experience on TV significantly helped the customer substantially increase the number of viewers/views and, hence, the revenue.

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