CASE STUDIES

Bringing FIFA 2022 Live Action to Over 40 Lakh Viewers

Customer

A Tier-1 Media House, India

Background

The customer is one of India’s leading OTT platforms. They offer content around the world with both SVOD and AVOD modules. Along with their original content, this media company is the hub of some of the world’s best creative works.

Problem Statement

The customer wanted Logituit to develop a smart TV application for Samsung and LG Smart TVs, targeting the FIFA 2022 event with a tight two-month timeline.

The requirements included building a high-quality application capable of launching within the stipulated time frame, ensuring stability across multiple LG and Samsung Smart TV models, and handling millions of simultaneous user traffic during FIFA.

They also wanted assistance managing the submission and approval process for Samsung and LG Market Stores and addressing content security requirements for APIs and CDN queries.

Solutions

Completed development and testing within the given timeline and enabled the customer to stream FIFA on time.
Designed UI/UX to handle smooth navigation
We availed multi-language live feeds, 4K, DRM, Ads, Episodes/seasons, content discovery, login journeys, analytics, etc.
It used a market-proven Smart TV Logix player as a licensed product from Logituit to expedite and complete development in a short period

Features and Functionalities

LIVE/VOD with DRM playback
Hero banners, Navigation Menus, and trays (all driven from CMS)
TV activation flow with OTP
Search and content discovery
Details and Meta screens
Continue watching and watchlist
Concurrent user display on videos

Business Impact

Enabling the FIFA viewing experience on TV significantly helped the customer substantially increase the number of viewers/views and, hence, the revenue.

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