CASE STUDIES

Bringing FIFA 2022 live action to over 40 lakh viewers

Building Sports OTT Smart TV Applications for FIFA 2022

Customer

A Tier-1 Media House, India

Background

The customer is one of India’s leading OTT platforms. They offer content around the world with both SVOD and AVOD modules. Along with their original content, this media company is the hub of some of the world’s best creative works.

Problem Statement

The customer wanted Logituit to build a smart TV application on Samsung and LG Smart TV targeting FIFA 2022 in a concise two-month timeline.

Challenges

Build quality application to launch in the market within two months for FIFA 2022
Ensure stability of multiple models of LG and Samsung smart TV
Handling millions of simultaneous user traffic during the FIFA
Managing submission and approval process to Samsung and LG Market Store
Handling content security requirements for APIs and CDN queries

Solutions

Completed development and testing within the given timeline and enabled the customer to stream FIFA on time.
Designed UI/UX to handle smooth navigation
We availed multi-language live feeds, 4K, DRM, Ads, Episodes/seasons, content discovery, login journeys, analytics, etc.
It used a market-proven Smart TV Logix player as a licensed product from Logituit to expedite and complete development in a short period

Features and functionalities

LIVE/VOD with DRM playback
Hero banners, Navigation Menus, and trays (all driven from CMS)
TV activation flow with OTP
Search and content discovery
Details and Meta screens
Continue watching and watchlist
Concurrent user display on videos

Business Impact

Enabling the FIFA viewing experience on TV significantly helped the customer substantially increase the number of viewers/views and, hence, the revenue.

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