Bringing FIFA 2022 live action to over 40 lakh viewers
Building Sports OTT Smart TV Applications for FIFA 2022
EXPECTATIONS
To build Smart TV application on Samsung and LG Smart TV targeting FIFA 2022 in very short span of 2 months timeline
Outcomes
Able to successfully go to market for FIFA2022 in 2months time available to build application to make it product quality
Covering testing on multiple Models of Samsung and LG to ensure stability
Handle ~40L simultaneous user traffic during FIFA (this is estimated rough figure)
There were several challenges as Customer going LIVE first time. Having all these, still able to successfully launch to Market
Support multi language live feeds, 4K, DRM, Ads, Episodes/seasons, content discovery, login journeys, analytics, etc
Handling content security requirement for APIs and CDN queries
Handling submission and approval process to Samsung and LG Market Store
Designed to handle smooth UI navigation
Did we use Logix player for Samsung and LG Smart TV?
It uses market proven Smart TV Logixplayer as licensed product from Logituit. This was key driving factor to expediated and complete development in short span of time.
What type of applications did we build? In terms of functionality
It is OTT web HTML5 application with below key features
LIVE/VOD with DRM playback
Hero banners, Navigation Menus and trays (all driven from CMS)
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