CASE STUDIES

Simplified Digital Shopping with Intuitive Navigation and a User-friendly Interface

Video Technology
Customer
Multinational Company, USA
Background
The customer is a leader in digital transformation, leveraging cutting-edge technologies such as AI, cloud computing, blockchain, and analytics to help businesses innovate, optimize operations, and achieve sustainable growth.
Problem Statement
The wanted to revamp their video commerce solution on mobile, TV, and Web platforms. The video commerce solution was still in the development phase and there they needed help in multiple iterations in defining and validating the use cases, user flows, etc.

Solutions

  • Logituit deployed a team of 20+ engineers to work closely with the customer, ensuring seamless collaboration and development aligned with customer requirements.
  • Implemented a self-review checklist to minimize PR comments and enhance overall code quality.
  • Analyzed memory leaks using LeakCanary, resolved critical issues to improve app performance, and documented steps for regular leak identification and resolution.
  • Optimized client processes and created a technical roadmap to streamline workflows and enhance feasibility.
  • Took on the release caption role, simplifying the release process through clear documentation and effective modifications.
  • Contributed to the technical roadmap and refinement sessions, sharing insights and ideas to ensure continuous improvement of the product.
  • Developed a comprehensive software engineering process document to standardize practices and optimize the development process.
  • Focused on delivering a high-performance application by addressing memory issues, improving workflows, and ensuring customer satisfaction.
  • Introduced the bottom self-product card with a QR code, enabling customers to purchase items more easily. This enhancement simplifies the user journey for purchasing items directly from the app.
  • Worked on a full-screen Product Detail Page (PDP) that provides users with a comprehensive view of the product on a single page. It allows users to compare options, check prices, and make variant selections where applicable, streamlining the shopping and checkout process.
  • Optimized memory leaks to enhance the app’s performance and reduce customer crashes, ensuring a smoother and more reliable user experience.
Video Technology
Business Impact
  • On-time and quality delivery allowed customers to make the application live efficiently.
  • Users found the application user-friendly and easy to navigate.

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