CASE STUDIES

The OTT Platform Revamped with 40% Cost-cutting and 12,000 of Massive Content Catalogue

Customer

A subscription-based OTT platform, India

Background

The customer is an Indian subscription-based over-the-top, video-on-demand entertainment and media platform with over 224 million registered users worldwide.

Problem Statement

The client wanted to revamp and deploy the ErosNow services on Android mobile, iOS mobile, and web platforms. They wanted an E2E OTT system that required LogixPlayer integration, CMS deployment, cloud migration from Azure to GCP, content ingestion to app development, and finally the release of the apps to the respective stores efficiently within four months. The deployment is also required to be based on Xfinite’s requirement for enhanced performance, scalability, and innovation in the AI and Blockchain verticals.

Solutions

Automated content ingestion was implemented using scripts for metadata generation and integrated as scheduled jobs, ensuring seamless processing of new content into the system.
Deployed subscription, authentication, and content microservices modules using Kubernetes, ensuring scalability and efficient resource management.
Collaborated with the Google team for a seamless migration from the existing infrastructure to Google Cloud Platform (GCP).
Planned resource allocation (CPU, RAM, and storage) based on system load.
Designed smaller PODs to reduce operational costs while enabling autoscaling for efficient resource utilization.
Created infrastructure as code (IaC) using Terraform for cloud-agnostic deployments with minimal configuration changes.
Enabled a robust CI/CD pipeline using GitHub Actions and Argo CD for automated deployments, ensuring quick and reliable updates.
Deployed multi-region Kubernetes clusters to minimize latency and improve user experience.
Implemented Google Cloud Firewall and Cloud Armour for enhanced security, protecting the platform against phishing and other attacks.
Achieved compliance with OWASP standards, CIS Kubernetes benchmark, CIS Google platform foundation, ISO 27001:2013, and PCI DSS.
Licensed and integrated the LogixPlayer SDK into Eros applications across Android, iOS, web, and TV platforms, improving launch time by 50%.
Integrated multiple third-party solutions such as Stripe, Razorpay, Apple In-App Purchase, SMS Gateway, and Firebase for diverse functionalities.
Implemented ELK stack for centralizing error and access logs, enabling efficient monitoring and troubleshooting.
Transitioned from basic title search to advanced search capabilities using Apache Solr, enhancing search accuracy and speed.
Enabled thumbnail generation with quality assurance to avoid blank images.
Integrated transcoding with watermarking to protect content and maintain branding.
Deployed Google IMA for ad-based monetization, maximizing revenue opportunities.

Business Impact

Launched with 12,000+ HD movies and series only within 16 weeks of timeline.
The ErosNow service has been made live with an optimized cloud cost which is less by 40% than the earlier cloud cost.
Rise in subscribers throughout the platform like Android, iOS, and web platform.

SHARE THIS ARTICLE