CASE STUDIES

Powering First-mover Advantage for an OTT Platform on Amazon’s Smart TV OS

Customer

Regional OTT Platform, India

Background

The client is a well-established OTT application offering regional entertainment and original content across multiple platforms. With a strong viewer base and feature-rich app ecosystem, the customer is available on web, mobile, and smart TV platforms.

Problem Statement

The mature and feature-rich OTT app needed to be ported to an entirely new TV platform that was still under development.
Key challenges included:

Adapting to an untested React Native SDK with evolving specifications
Maintaining feature parity and performance with existing OTT apps
Migrating internal libraries and ensuring seamless integration with platform APIs
Implementing a demanding preview playback UX within the limitations of the early SDK
Collaborating with multiple stakeholders in real-time

Solutions

1. SDK-Based App Development from Scratch

Rebuilt the OTT app using Amazon’s proprietary SDK in React Native + TypeScript
Reported SDK limitations, submitted fixes, and contributed performance enhancements directly with Amazon’s engineering teams

2. Intelligent Library Migration

Migrated custom libraries (UI components, utilities, API services) with minimal code changes
Ensured consistent architecture and reduced development turnaround

3. Performance-Optimized UX Implementation

Developed an interactive preview playback system, showcasing video previews for focused content cards
Designed smart lifecycle logic to dynamically allocate and release video player resources based on user interaction
Achieved 2.5-second average playback start time, enhancing perceived app performance

4. End-to-End Feature Integrations

User Management System (UMS) with profile switching and authentication
Catalog APIs with dynamic content filtering and personalized recommendations
Localization: Multilingual support across content and interface
Advanced Media Controls:

– Subtitle/audio settings
– Thumbnail previews for precise seeking
– Quality settings for adaptive playback

Business Impact

Delivered a fully functional, high-performance OTT application for Amazon’s new TV OS
Contributed directly to Amazon’s SDK evolution through testing, feedback, and collaboration
Maintained feature parity and user experience across all platforms
Positioned the OTT platform to be one of the first OTT apps available on the new-generation Amazon smart TV OS
Strengthened Logituit’s reputation as a strategic OTT and platform development partner for next-gen ecosystems

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