CASE STUDIES

The OTT Platform Soars to New Heights with 330 million Global Viewers

Customer

One of the largest media entity, India

Background

The media company is one of India’s leading news networks, offering comprehensive coverage of national and international news across multiple platforms, including television, digital, and mobile. It operates a vast portfolio of regional and national news channels, catering to a diverse audience in multiple languages.

Problem Statement

The client wanted to go global with big-screen applications available primarily on the three platforms (Android TV, Samsung, and Amazon Fire TV Stick). They wanted to build applications for Android TV, Samsung, and Amazon Fire TV Stick. Logituit developed the application for them and helped them reach globally.

Solutions

Built a content application while taking care of its UI/UX design across devices and platforms for a top-notch user experience.
As there were no backend APIs for television, Logituit supported the client in building their internal backend APIs.
Integrated the third-party player and analytics provided with efficiency and pre/post-integration support.
Enabled the application with interactive features and multiple monetization models, providing more revenue to the media company.

With post-production support and consultation, our team delivered the project within the deadline, enabling the OTT application to launch worldwide on time.

Business Impact

The global launch of the OTT application resulted in significant growth, with over 330 million digital viewers worldwide, 17 million hours of watch time, and an average view duration of 30.32 minutes.
This success also opened up new opportunities for collaborations with global brands and the exploration of diverse monetization strategies.

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