CASE STUDIES

Multinational News Channel Goes Digital with Millions of New Users

Customer

Multinational News Channel, Singapore

Background

Established as a premier news organization in Asia, this leading media outlet has built a reputation for delivering timely, in-depth, and credible news coverage. It operates as a multi-platform news provider, offering content across television, digital, and social media to reach a diverse audience.

Problem Statement

The client wanted to develop a digital platform in addition to their traditional broadcasting channels. Initially, they planned to go live on four major platforms: Android TV, Apple TV, Roku, and Smart TV. Logituit stepped in to support the news channel in launching their digital platforms globally.

Solutions

Logituit initiated the project from scratch to deliver the best user interface for the digital platform.
Designed a seamless and intuitive UI/UX for all four platforms (Android TV, Apple TV, Roku, Smart TV) to ensure consistency and ease of use.
Developed and deployed the product within the given timeline without compromising on quality.
Integrated advanced analytics and a customized video player to provide viewers with lag-free, personalized content.
Worked on creating relevant ads based on viewers’ interests, demographics, and click-through rates, with all data tracked through integrated analytics.
Focused on improving key features such as search functionality, bookmarks, and video playback to offer a user-friendly interface and easy content navigation.
Utilized Kotlin, Swift UI, React, and BrightScript for the development of Android, Apple, Smart TV, and Roku applications.