CASE STUDIES

Effortless Monetization for Media Companies through LogixAdsManager

Customer

A global technology provider, USA

Background

As a pioneer in digital transformation, this technology-driven enterprise has redefined global commerce, cloud infrastructure, and AI innovation. Leveraging data-driven insights and a robust logistics network, it seamlessly connects businesses and consumers across diverse markets. Its ecosystem extends beyond retail, influencing sectors such as entertainment, smart technology, and enterprise solutions.

Problem Statement

The customer wanted to enable the development of apps for their OTT devices using a new platform built around a React Native SDK. However, as this platform was in its early stages, many third-party libraries were not natively supported.

Since most of the apps developed for these devices are OTT apps, ad support was a critical requirement for clients. Many clients relied on Google IMA for ad integration, but the Google IMA SDK was not yet available for this platform.

Logituit, leveraging its expertise in ad solutions, media players, and related technologies, deployed a skilled team to collaborate closely with Amazon. Together, they worked to enable Google IMA CSAI ads on the device platform.

Solutions

Since the Google IMA SDK is not available for this platform, we developed LogixAdsManager, which utilizes the Google IMA SDK for HTML5 under the hood to enable CSAI support.
Created components that enable support for pre-roll, mid-roll, post-roll, and bumper ads on VOD content. The solution also supports Google IMA AdsManager methods and provides the ability to listen to all Google IMA ad and error events.
To assist developers, we’ve provided a simple ‘How-to Guide’ along with detailed documentation and a sample video application for LogixAdsManager, available on the client’s platform. Developers can download LogixAdsManager from there and integrate it into their apps to enable CSAI support.
Given the client’s frequent platform updates, we continuously work to enhance LogixAdsManager with the latest versions and regularly release updates.
Offered ongoing support to the clients, addressing support requests, bugs, and feature requests.
We’ve also worked directly with their prospects, conducting in-person workshops to resolve issues and provide consulting on best practices for app development.