CASE STUDIES

Redefining Experience with Customisable Playback Solution for 100 Million Users

Customer

Top Premium Streaming Platform, India

Background

The customer is one of India’s leading OTT platforms (>100 million users). They offer content worldwide with both SVOD and AVOD modules and their original content.

Problem Statement

A leading OTT Video service wanted an enhanced multi-platform playback experience to replace existing video players. The service also required interactive experiences for a trivia format live gameshow and their live sports broadcast.

Solution

Existing players were replaced with Logix Player, a Multi-platform player. KPI improvement on start-up time, rebuffering, and seek time: enhanced playback experience, innovative solution for best ad playback success, and user experience improvements.

Licensed and integrated customized Chromecast receiver and Download manager solution on the customer’s OTT platform.

The Logix Engage Interaction platform was used for the livestream quiz trivia game. The platform allowed the creation of trivia game sessions where users can participate by appointment. The trivia show was live-streamed with synchronized game elements and interactions. Users could win cash prizes and virtual currency based on game rules.

Integrated player with Native apps, web, and all TV platforms with 30+ team size. Logituit refined the requirements by working closely with the product team.

The key moments feature that allows users to scrub back and watch key moments of a match or event was built and integrated by Logituit. This included integrating third-party SDK Sportz Interactive to fetch the key moments data.

Business Impact

Uniform playback experience across all platforms and devices
The solution provided the best ad playback success rate, with a success rate of > 90%, thereby helping the customers generate better revenue

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